Trying to make sense of that ambiguous term called -Integrated Advertising. Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv. Concept & Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg & Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E. Spanier Agency CEO: Yossi Lubaton Executive Creative Director and Deputy CEO: Yoram Levi Chief Creative Officer: Nadav Pressman VP Production & Content: Dorit Gvili Producer: Bosmat Marmarely DOP: Ofir Kedmi Off-line Editor: Tom Sofer Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (www.thesoundmakers.com) Sound Editor: Itay Swisa Hand Models: Liat Samuel & Yogev Sivan

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