Ford Motor Company is on a mission to find out who the modern craftsmen are. The search has brought them to the Danish surfdesigners Oh Dawn. Residing in a country with almost no waves and terrible weather, it seemed like an almost impossible dream, when Mathias, Bo and Simon decided to create the surf brand Oh Dawn in 2011. This is their story.

Agency: Very

Film Production: Bitchslap Magazine

Client: Ford Motor Company


For more info about the campaign contact:
Lene Dahlquist
ldahlqui@ford.com
www.ford.dk

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