Edward Abrahams, Ph.D. is president of the Personalized Medicine Coalition. Representing innovators, scientists, patients, providers and payers, the Personalized Medicine Coalition promotes the understanding and adoption of personalized medicine concepts, services and products for the benefit of patients and the health system. It has grown from its original 18 founding members in 2004 to more than 225 today. For more information, visit us at: individualizingmedicineconference.mayo.edu/?mc_id=youtube