Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world. Featuring: Steven Heller, www.hellerbooks.com/ Sagi Haviv, sagihaviv.com/ Kelli Anderson, kellianderson.com/ Gerard Huerta, www.gerardhuerta.com/ Music: Mindthings: www.mindthings.net/ Hogan Grip: freemusicarchive.org/music/Hogan_Grip/ Diamos Roll: soundcloud.com/diamos-roll/ Junior85: freemusicarchive.org/music/junior85/ Statue of Diveo: www.jamendo.com/en/artist/352814/statueofdiveo More Off Book: Our last video on slow-motion, time-lapse, photo micrography, and astrophotography: youtu.be/nWX4O7K5pyA A sweet piece on The Evolution of 8-Bit Art: youtu.be/xYL1DsY8GMI Our short documentary on The Culture of Reddit: youtu.be/fXGs_7Yted8 We took a look at the amazing world of LEGO art: youtu.be/2H4C5xZG_WU Follow Off Book: Twitter: @pbsoffbook Tumblr: pbsarts.tumblr.com/ Produced by Kornhaber Brown: www.kornhaberbrown.com

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