Every year, thousands of weddings take place, and hundreds of tonnes of rice go to waste. It was time to change the game. A unique type of rice that keeps the tradition alive but in a sustainable way. Farmers earn more, and the edible rice ends up where it should- the ultimate win-win. ​ Agency : McCann Greece Production: Parasol Producer: Klimis Asikoglou Director: Danny & Loco Dop: Giannis Georgiou Second Unit: Panagiotis Kostouros, Simon Prasinos Grading: Andrew Gordeev

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