The luxury statement has changed over the period. And that too with an intellect of experience – is a connection that is sought eternal. Plus, the perception influenced by brand narration is like a missing link for many. D’Art did the same – joining the dots by creating a perfect design story with Top Brass in Lucknow. Mapping out consumer behavior in the Indian market, trends in relevance (with technologies), and classified touchpoints (in-store). We arrived at ‘Colonial Architecture’ design root to provide a Global Premium Brand Experience yet keeping the ambiance (for the customer) intact. For the first time, D’Art introduced Mascot-Assisted navigation in a retail design. Where, the Top Brass mascot is a ‘Thinker’, a ‘Craftsman’, and a ‘Storyteller’ at the same time. Plus, the personification of the craftsmen involved in the process of shoe-making, is seen tangled in different stages of the process through its gestures. Follow us: Facebook: www.facebook.com/dartpvtltd Linked In: www.linkedin.com/company/dart... Twitter: twitter.com/Dartpvtltd Instagram: www.instagram.com/dartpvtltd Pinterest: in.pinterest.com/dartpvtltd Website: www.dartdesign.in #RetailIdentity #BrandIdentity #TopBrass #HORC #StoreDesign #RetailExperienceDesign #BrandStrategyDesign #VisualMerchandising

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