Transform your food truck business with OrderUp Apps. You can increase order frequency and maximize your profits with one simple solution. Check it out: orderupapps.net/ From selling candy on Philly streets to running Houston's most buzzworthy food truck, Dawon Matthews' story proves that your past doesn't define your future. Despite facing jail time and countless job rejections after earning his master's degree, Dawon refused to let his background hold him back. Today, his late-night soul food truck pulls in an incredible $22,000 weekly, with just 8 months in business. What's even more impressive? He started this food truck business with only $10,000 and zero culinary experience. Through smart financing and strategic marketing, Dawon transformed his food truck into Houston's go-to spot for late-night comfort food. But the food truck is just one chapter in his success story. Before diving into the food industry, Dawon built and sold both a 7-figure cleaning company and a 6-figure junk removal business. Now, with 17 properties in his portfolio and his food truck running smoothly on just 10 hours of his time per week, Dawon's showing others how to break free from their circumstances. In this episode, Dawon reveals his exact blueprint for starting a profitable food truck with minimal capital, shares his unconventional marketing approach that had customers lining up on day one, and explains how he automated his business to run virtually hands-free. Resources: 🍓 Learn more about Smart Drinks Food Truck - youtu.be/3D8fGeDnb4M?feature=shared 🎓 FREE Business Startup Course - links.upflip.com/3FsvzQH 🎓Take our FREE Business Discovery Assessment - links.upflip.com/3HaKzDn 🎓Launch your business in 10-days guaranteed - links.upflip.com/4jgjsUI 🎓 Start or scale your business with the UpFlip Academy - links.upflip.com/3HaKG1L 📕 FREE access to ‘137 most profitable businesses’ - links.upflip.com/4k5ZQ6V 📕 FREE access to ‘8 franchises you wish you knew about earlier’ - links.upflip.com/3H9jgcD 🎙️ Follow the UpFlip Podcast - links.upflip.com/4mumRCc 📩 Join the UpFlip Newsletter - links.upflip.com/43uA710 👉 Follow Dawon’s biz - www.instagram.com/goodiessoulkitchen/ Timestamps: 00:00 - Start 00:55 - Soul food for the night owls 01:31 - Time to stock up! 02:54 - There is NO plan B 03:29 - Inside the commissary kitchen 04:10 - Startup costs breakdown 05:07 - $2,600 on day one?! 06:12 - Revenue 06:46 - Attracting customers like a pro 07:32 - 3 months of chaos 08:23 - Fan blitz 10:25 - Systems for consistency 11:08 - Anybody can get started 11:40 - Replicable success 12:27 - Trailer vs. Truck 12:53 - Maintenance cost 13:44 - Mouthwatering crowd faves 14:40 - Pricing strategy 15:53 - Clever marketing 17:03 - Moment of truth! 17:50 - Rent 18:26 - Finding the best spot 19:06 - Growing without support 20:15 - “Money is for convenience” 20:35 - Leadership style 22:04 - Why chefs make the best leaders 23:02 - 4-day work week 23:56 - Let’s get started with $100 24:47 - Customer is always right 25:21 - The secret’s in the recipe book 26:09 - Rookie mistakes to avoid 27:16 - The ideal employee 28:01 - Plans for the future 29:02 - Strategically insane and delusional 29:48 - Outro #foodtruck #foodtrucks #foodtruckbusiness

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