A Celebration of of fans because you are what makes Taco Bell, Taco Bell. More than 3,000 Taco Bell fans across the nation turned their routine drive-thru visits into unforgettable moments with Live Más Drive-Thru Cams—a unique photobooth experience that put fans center stage for the brand’s Big Game return. From taco-themed costumes, furry friend features to vehicles decked out in holiday lights, these candid encounters captured how fans went all-out as they Live Más to try to secure their spot in Taco Bell’s Big Game commercial Celebs don’t make Taco Bell, Taco Bell - fans do. Our big game ad is a celebration of our fans. This one is for YOU. Sorry Doja & LeBron.

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