The mad world we live in is an unreliable place. Disappointment haunts you wherever you turn. The weather, your partner, your job, your team, your ability to get a seat on the train, the fact that crisp packets are half full. What can we even believe in anymore? Don’t lose hope. There’s still something to trust. Something to believe in. Chicken. It’s always good. Always there. And always crispy. Believe. In. Chicken.

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