Sorry Doja Cat this year fans are the stars of our big game ad. Taco Bell drive-thrus have always been more than just a quick stop —they’re a backdrop where fans create memories and embrace what it means to Live Más. Whether it’s grabbing a Baja Blast with the bestie, securing the much-needed road trip Crunchwrap, or jamming out to the shared playlist as you pull away, it’s the Taco Bell drive-thru where these everyday stories unfold. We gave fans an opportunity to do what they do best with the Live Más Drive-Thru Cams, a unique Taco Bell experience that celebrates their genuineness. One-of-kind photo booth experience that turned Taco Bell drive-thrus into the ultimate stage for capturing and sharing Live Más moments.Some of these everyday drive-thru moments could even make it into Taco Bell’s Big Game commercial, turning the spotlight on the true stars who make Taco Bell, Taco Bell.

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