A campaign centered around real-life single mother Brielle and her son Liam for Instagram Teen Accounts. We spent a few days capturing their unfiltered bond—alongside two kids who portrayed Liam at different ages. Director: Lana Senaoui Production Company: ProdCo Founding Partners / EPs: Ian Pons Jewell & Zico Judge EP / MD: Emma Wilcockson EP: Michael Garza HOP: Kerry Haynie Producers: Matt Wersinger & Alanna Dillion DOP: Chris Lew Written by: Lana Senaoui Co-writer, Director's Asst.: Hilary Smith Prod. Designer: Brielle Hubert Costume Designer: Sara Sensoy Post Production Producer: Ann Mykhailenko Prod. Supervisor: Thuy Vu & Tessa Richards Commercial Coord.: Gabrielle Del Mese & Vicki Culhane Client: Instagram WhatsApp Global Head of Marketing: Vivian Odior WhatsApp US Head of Marketing: Jennie Morel Meta Brand Consumer Marketing Lead: Lauren Kyriacou Nido Brand Marketing Manager: Sharon Paravastu Creative Director Lead: Belen Marquez Nido Creative Director, Design: Christy Silva Agency: Johannes Leonardo Executive Creative Director: Jeph Burton & Hunter Hampton CD: Grace Martin ACD: Katyana O'Neill Copywriter: Brooke Chai GAD: Kaki Pope Sr. Account Director: Sara Katherine Rich GEP: Tina Diep Lead Producer: Danica Rosen Associate Producer: Jannisha Francis Photo Designer: Sarah Fitzgerald Lead Stills Producer: Erica Snowden Account Supervisor: Jonathan Skewes Photographer: Mayan Tolendano UGC Shooter: Sophia Schrank Edit House: Cabin Edit Editor: Dylan Edwards Producer: Linden Carty, Grace Hammerstein VFX Dmytro Telitsyn Grading Belal Hibri DFD filmout: cinelab Sound Design Sound Design & Mix: Khaled Hamdy Junior Sound Designer: Omar Beshbishy Music Supervision: Nargis Sheerazie Music: Jon Brion Location Managers: William Doyle & David McKinney Talent Mother: Brielle Hubert-Biddle Baby Liam: Vale Gallo 10 year old Liam: Liam Hubert-Biddle Teenage Liam: Julian Marquesen