La Rumba Me Llamo Yo - Daymé Arocena - Cubafonía (2017). Link to music: lnk.to/cubafoniaFV Created in collaboration with Havana Cultura, a platform for contemporary Cuban creativity driven by Havana Club rum. More info havana-cultura.com/ Built on a steady-moving rumba rhythm, ‘La Rumba me llamo yo’ is the latest track to be taken from Daymé Arocena’s second album Cubafonía. A bright, infectious composition in a guaganco-styled mode of rumba, the song revealed itself to Daymé in a dream. A reflection of her Santería religion, the song traces her Ita — the reading of your destiny that comes with initiation. With Cuba poised to become more connected to the rest of the world, the Cuban people’s pride in a unique musical heritage has never felt more vital. Arising from that lineage, Daymé Arocena has returned to deliver an ambitious second long player; rooting her compositions in Cuba’s classic rhythms, Daymé encompasses the rich, diverse musical make-up of her home whilst looking outward too – to the world she has spent the last two years traveling. It’s her most polished, fully realised project since meeting her mentor (and record label head), Gilles Peterson, in 2012. Benefiting from Gilles’ expansive vision as a DJ, broadcaster and promoter, Daymé has been nurtured to this point by the Havana Cultura project – a platform for contemporary Cuban creativity driven by Havana Club rum. Interviewing Daymé at the Sound of Cuba showcase at SXSW last year, NPR wrote, “It is hard to imagine a better voice to open her country’s gates” – and it feels like this statement holds true. Ambitious, hardworking, and hungry for cultural exchange that doesn’t compromise the unique flavour of her home country of which she is so proud, it feels like 2017 could be a monumental year for Daymé. She possesses a clear sense of her music’s intermingling influences: “We don't have this native culture,” she explains. “We don't have indigenous people, like Maya or Quechua. They made a country with people from everywhere – that’s what makes Cuban culture so different. Credits: Director: Savanah Leaf Producer: Stephanie Paeplow Production Company: Greatcoat Films Director’s Rep: DirtyWork Production Manager: Talía Bustamante Director of Photography: Hector David Rosales Focus Puller: Douglas Fernandez Wardrobe (Artist): Laura Diaz Ravelo Make Up Artist (Artist): Pavel Marrero Editors: Gaia Borretti, Charlie Rotberg @ Stitch Colourist: Tim Smith @ Electric Theatre Sound Designer: Ben Chick Label: Brownswood Recordings

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