Today's episode features Gethin Roberts, CEO of Iterate, a creative product design and engineering consultancy company that specialises in first-to-market products. Having closely observed the industry since early on in his career, Gethin is eager to share his experience and insights on the evolving rapid product development (RPD) landscape and the dynamic market demands and trends that shape it. James Murphy CEO of HLH Rapid: hlhrapid.com/ Gethin Roberts CEO of Pyka: iterate-uk.com/ 00:00 Intro 00:44 Iterate and Purpose-Driven Product Designs 03:10 Technically Challenging Projects 07:04 Myth 1: All You Need Is An Idea 8:34 Changes in Demand During and After COVID 12:36 Startup Scene in Wales and Welsh Funding 17:48 Myth 2: Patents Are Essential 21:58 Myth 3: Manufacture It In China 25:20 AI's Impact in Design and Engineering and Future Predictions 33:03 Generative Design and Additive Manufacturing Trends Download the episode: podcast.hlhrapid.com/episodes/ep-1-demystifying-product-development-top-myths-trends-predictions ---------- Find Iterate at: Instagram: www.instagram.com/iterate_design/ TikTok: www.tiktok.com/@the_product_innovator Amazon: amzn.to/3Oj9RAT Find us at: YouTube: www.youtube.com/@hlhrapid Instagram: www.instagram.com/hlhrapid/ LinkedIn: www.linkedin.com/company/hlh-rapid/ Prototype and See, a podcast by hlh rapid

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