Mike Fallat is the founder of Dream Starters Publishing, a company that helps entrepreneurs publish books and share their stories. In this episode, Mike shares how writing a book can establish your name as a real estate investor, making it easier for people to know you and understand your work. Listen to this episode to learn what types of books real estate investors typically write and how you can make your own book without you doing all the work! Key Takeaways: 0:00 Introduction 0:36 How often Real Estate Investors need to write a book 1:01 How books create credibility and leverage 2:45 Lead magnets - the free plus shipping offer 3:40 Example of a book lead magnet 4:48 How was Grant Cardone's events? 7:08 Surrounding yourself with the right people