Everyone would love to repeat the app’s success, but the question is, how much does it cost to make an #app like #Instagram? Let’s find out! 00:00 What’s inside the video 00:20 Why is Instagram Popular? 00:30 Instagram Development Cost Breakdown 03:50 Development Cost Calculation Formula Kevin Systrom and Mike Krieger are who you need to say thank you for the creation of the most popular social media platform in the world. In 2022, the company’s worth is already over $110 billion. The social media platform is projected to reach over *$40 million in annual ad sales by 2023.* At the start of Instagram’s history, it was named Burbn, a solution that combined features of a check-in app and an online social game. But its founders didn’t stop there. They went further and decided to create a photo-sharing app and combine it with photo editing features. Before then, such solutions existed, but only separately. Thanks to the prototype, founders raised *$500,000* from first investors. Two months after its release to the market, the platform gained over a million active users. In 2012, Facebook bought out Instagram for over *$1 billion, and in 2013* the photo-sharing application gained its first *100 million monthly active users. So, what stands behind the popularity of Instagram?* Instagram is a successful social media marketing tool because of its extensive and growing user base. There are a few factors that ensure its never-stopping popularity: *1.* First of all, the app’s creators came up with a *really unique app idea at the time that wowed users.* *2.* At first, they *didn’t invest all the money* into creating a new platform. They created a photo-sharing app for iOS only and tested it for two years. Only after they witnessed huge success did they move to the development of Android and web versions. *3.* They *stayed flexible* enough and quickly understood when to change the first app ideas and which direction to move. *4.* The company knows both *how to get new users and retain existing ones.* It’s one of the platforms whose popularity hasn’t wavered for over 10 years now. Instagram is an app with a pretty simple app idea. The company has stuck to it throughout the years. However, it successfully *added new features that the audience loved.* *WHAT IS INSTAGRAM IN THE NUTSHELL?* Instagram had successfully transformed from a photo-sharing application into one of the most successful social media platforms in a couple of years. Today, it’s much more than that. Let’s take a look at Instagram as a photo-sharing app, photo-editing solution, messenger, and eCommerce portal. *Instagram as a photo-sharing app* The key feature of Instagram is photo sharing. Considering how to make an app like Instagram, you can limit its features to just this one feature. It’s possible to make an app like Instagram, starting with an MVP and then moving on by adding extra features. The minimal feature set for such an app would be: - User profile - Uploading and deleting photos - Geolocation - Comments - User tagging - Integration with 3rd party social media *Instagram as a photo-editing app* As mentioned above, Instagram combines both photo-sharing and photo-editing features. Users can apply filters, change the size of a photo, adjust brightness, warmth, add text, markers, and so on. Users can create catching content right in one single application. The MVP feature set for such an app would be: - User profile - Basic photo-editing features (cropping, resizing, filters, etc.) - Advanced features (adding text, frames, stickers, etc.) *Instagram as a messenger app* Today, it’s difficult to imagine Instagram without the built-in messenger. This feature allows users to interact and share highlights, reactions, and messages. Must-have features would be: - User profile - Text and audio chats - Ability to delete and send messages - Feature for blocking users *Instagram as an eCommerce platform* Instagram never stands still. From a photo-sharing app, it grew into something more. Today, businesses use Instagram as an eCommerce platform. The number of business accounts is around 25 million. Retailers can post products, promote and advertise them, and sell and interact with buyers. The minimal number of features would be: - Business profiles - Product listings - Targeted ads - Paid posts - eCommerce analytics tools Despite more than 10 years of history, Instagram continues to evolve. The list of the most recent features includes Instagram Reels, IGTV, and shoppable posts. 🧠 Learn more at: addevice.io/blog/how-to-make-an-app-like-instagram/ 🌍 Interested in Mobile App Development? Visit our website addevice.io/ ❤️ Find Us Here: Blog: addevice.io/blog/ Twitter: twitter.com/helloaddevice LinkedIn: www.linkedin.com/company/adde... Facebook: www.facebook.com/addevice #Instagram #TikTok #Facebook #Twitter #Pinterest #YouTube #LinkedIn

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