Winning the Super Bowl is one of the highest honors a professional football team can garner, but what happens to those championship shirts and hats promoting the losing team? It's an interesting question that many people often don't consider when they invest in purchasing merchandise displaying support for their favorite Super Bowl teams. Although these items have no use to fans or retailers anymore, there are surprisingly numerous methods employed by sporting organizations such as apparel companies and non-profit organizations which ensure these garments are recycled, reused or upcycled into new clothing. In this video, we’ll explore how losing championship merchandise is conserved rather than ending up in landfills. www.swagcycle.net/what-happens-to-the-losing-teams-championship-merchandise/

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