The COVID-19 crisis has stricken this nation's economy and has affected the profits of many businesses. In such an uncertain scenario, good business leaders need to reexamine their businesses and aspire to survive this time of turbulence while preserving their business's health. Growing profits by reducing costs is crucial to this process. However, it needs to be done in a planned and systematised manner. Reducing costs doesn't simply mean cutting costs in a random manner. You need to recognise the nature of each cost and its relationship to your business's sales and profits. Thus, we've brought this video to offer tips on how to cut costs in an intelligent manner and also increase your business's profits. To know more, visit: www.business2sell.com.au/blogs/strategy/ways-to-reduce-costs-and-increase-business-profits