Explore the psychology of social identity and in-group bias and discover the conditions that cause people to turn against one another. -- One day a pair of brothers working together as shoemakers had an explosive fight that split the family business in two. Over the coming years, this disagreement divided their town— residents and businesses chose sides. Could such a serious divide really be about shoes? Doesn’t it take more significant differences to produce this degree of conflict? Jay Van Bavel and Dominic Packer investigate. Lesson by Jay Van Bavel and Dominic Packer, directed by Arvind Singh Jeena, Totem Creative. Support Our Non-Profit Mission ---------------------------------------------- Support us on Patreon: bit.ly/TEDEdPatreon Check out our merch: bit.ly/TEDEDShop ---------------------------------------------- Connect With Us ---------------------------------------------- Sign up for our newsletter: bit.ly/TEDEdNewsletter Follow us on Facebook: bit.ly/TEDEdFacebook Find us on Twitter: bit.ly/TEDEdTwitter Peep us on Instagram: bit.ly/TEDEdInstagram ---------------------------------------------- Keep Learning ---------------------------------------------- View full lesson: ed.ted.com/lessons/the-sibling-rivalry-that-divided-a-town-jay-van-bavel-and-dominic-packer Dig deeper with additional resources: ed.ted.com/lessons/the-sibling-rivalry-that-divided-a-town-jay-van-bavel-and-dominic-packer#digdeeper Animator's website: www.totemcreative.in Music: www.vinyl-mix.com ---------------------------------------------- Thank you so much to our patrons for your support! Without you this video would not be possible! Jaspar Carmichael-Jack, Michael Burton, VIVIANA A GARCIA BESNE, The Vernon's, Olha Bahatiuk, Jesús Bíquez Talayero, Chels Raknrl, Sai Pranavi Jonnalagadda, Stuart Rice, Jing Chen, Vector-Dopamine math, Jasper Song, Giorgio Bugnatelli, Chardon, Eddy Trochez, OnlineBookClub.org, Eric Shear, Leith Salem, Omar Hicham, Adrian Rotaru, Brad Sullivan, Karen Ho, Niklas Frimberger, Hunter Manhart, Nathan Nguyen, Igor Stavchanskiy, James R DeVries, Grace Huo, Diana Huang, Chau Hong Diem, Orlellys Torre, Corheu, Thomas Mee, Maryann H McCrory, Blas Borde, John Hellmann, Poompak Meephian, Chuck Wofford, Adam Pagan, Wes Winn, Conder Shou, ntiger, Noname, Hansan Hu, David D, Mac Hyney, Keith Ellison, robin valero walters, Lynne Truesdale and Gatsby Dkdc.

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