What is SEO? How Does it Work? What is a BAcklink? How Does it Work? What is Google Algorithm Updates? Learn More: greenbluedigital.com/ SEO stands for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to improve a website's visibility and organic search results in google and other global search engines. It’s a process employed by webmasters to increase their site's visibility and organic traffic from search engines. The ultimate goal of SEO is to rank well for relevant keywords and phrases that your potential customers might use when searching for a business like yours. SEO begins with identifying the right keywords and phrases for your business. You'll want to target keywords that are relevant to your products and services, and have enough search volume to be worth targeting. Once you've selected your keywords, you'll need to optimize your website and content around them in order to improve your chances of ranking well. There are a number of other factors that influence how well your site ranks in search engines, including the quality of your links, the age of your domain name, and the overall authority of your site. By ranking higher in searches, businesses can attract more visitors who are likely to convert into customers. Additionally, higher traffic levels typically lead to increased revenue.