It's little wonder fake facts and bogus trivia stick in our heads—the perfect storm of an infectious idea is if it seems simple, unexpected, concrete, and credible. From fast food urban legends to celebrity gossip, some stories are just hard to shake. Clear your calendar; we've all got some serious fact-checking to do. This video is episode four from the series How Ideas Spread, presented by Jonah Berger Learn more about why things catch on at wondrium.com/youtube 0:00 Why Do We Remember False Facts? 2:39 "Less Is More" Principle and Memory 8:02 Harnessing the Power of Analogies 10:30 Why the Unexpected Is More Memorable 13:34 Opening Up the Curiosity Gap 17:24 Concrete Language Vs. Abstract and Memory 20:22 Why Credibility of the Message Matters 24:15 How Testable Credentials Generate Credibility 26:35 Four Key Principles That Help Ideas Stick ------------------------------------------- The Great Courses is the global leader in lifelong learning and our video-on-demand service The Great Courses Plus gives you unlimited, uninterrupted access to a world of learning anytime and anywhere you want it. With courses on thousands of topics, you are sure to find something that will ignite your curiosity and invigorate your passion for learning. Enjoy a curated sampling of our full catalog of content by subscribing to our YouTube channel. We add new history, science, and math videos every week. ------------------------------------------- Read articles from the smartest experts in their fields: www.Thegreatcoursesdaily.com Find us on all our social channels: -Facebook: www.facebook.com/wondrium -Twitter: twitter.com/wondrium -Instagram: www.instagram.com/wondrium ------------------------------------------- #Memory #Psychology #MyBuddyToldMe

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