The fourth part of the series shows how innovations come into being and what myths they are associated with. © University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann (bit.ly/HfkHSU) Production: www.zense.ch Academic Director: Prof. Dr. Thomas Beschorner To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to youtu.be/E0NkGtNU_9w To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to youtu.be/G8gRkJ9cnzo To watch the third "Little Green Bags" video on the energy revolution, please go to youtu.be/5lcgGs3UUg4 Learn more online: bit.ly/17dU7pP Become our friend on Facebook: www.facebook.com/HSGUniStGallen Follow us on Twitter: twitter.com/HSGStGallen