Triflare launched a new line of triathlete apparel for women and asked us to help out with producing a web spot to promote the brand. We didn't want to focus on the obvious concept of grit and aggressive determination in training for an event. It's about the voice in our head that pushes us each day to go farther and faster –propelling us towards our goals.

Client: Triflare
Agency / Production: Fedele Studio
Producer: Constantino Schillebeeckx

Director / DP: John Fedele
AC / DP: Victor Ridaura
PA: Emily McDonald

Editor / Addtl Color: Victor Ridaura
Color: Kurt Simpson
3D Title Animation: Lauren Radcliff
Sound Design: Justin L. Fisher
Composer: Keith Kenniff

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