E-Commerce Solutions for Direct-Marketing Farms
submitted by Ching Yang
on 12/13/21
1
Speaker: Michael Parker, Farm Generations Cooperative Though many direct-marketing farms had been adopting e-commerce sales platforms prior to the pandemic, in 2020 this trend accelerated dramatically. But a crisis should not decide long-term business strategy, especially for something as important as the way your customer buys your products. In this workshop recorded during the 2021 OEFFA conference Michael Parker presents a framework that can help you choose the e-commerce platform that's right for your marketing strategy, and will highlight success stories of farmers who have recently made the transition to online sales. Recorded during 42nd Annual OEFFA conference, February 10-15, 2021
