How and when Facebook ramped up its data collection on users. A sneak peek at FRONTLINE's "The Facebook Dilemma." Subscribe on YouTube: bit.ly/1BycsJW Facebook insiders reveal details about how Mark Zuckerberg and Sheryl Sandberg prepared to take the rapidly growing business to the next level by going public. In a scene from FRONTLINE’s upcoming documentary, “The Facebook Dilemma,” hear from insiders about the company’s decision to ramp up its data collection on users. An excerpt from FRONTLINE's "The Facebook Dilemma," coming to PBS starting October 29, 2018. www.pbs.org/facebookdilemma Twitter: twitter.com/frontlinepbs Facebook: www.facebook.com/frontline Instagram: www.instagram.com/frontlinepbs FRONTLINE is streaming more than 200 documentaries online, for free, here: to.pbs.org/hxRvQP Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, Wyncote Foundation, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.