“People think that’s ruthless.” Randy Miller, former director of merchandise pricing and product management at Amazon, defended Amazon’s business practices, including “the cheetah model,” which he describes as the method the internet retail giant would use to negotiate with book publishers. Subscribe on YouTube: bit.ly/1BycsJW #Amazon #FrontlinePBS This excerpt is from an interview conducted for FRONTLINE’s documentary “Amazon Empire,” which examines how founder and CEO Jeff Bezos turned Amazon into a business empire that is unprecedented in the history of American capitalism. For the full story, watch "Amazon Empire: The Rise and Reign of Jeff Bezos" starting Tuesday, Feb. 18 at 9/8c on PBS and online: to.pbs.org/2SH9uSj Instagram: www.instagram.com/frontlinepbs Twitter: twitter.com/frontlinepbs Facebook: www.facebook.com/frontline FRONTLINE is streaming more than 200 documentaries online, for free, here: to.pbs.org/37lhSw0 Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, the Heising-Simons Foundation, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.

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