Alex Schultz - How to Get Users and GrowAlex Schultz, VP of Growth at Facebook, shares with us how to get users, how to grow, and how to measure growth.
Anu Hariharan - Network EffectsAnu Hariharan is a Partner at Y Combinator. She was previously a partner at Andreessen Horowitz.
Check out this study Anu put together on network effects - http://a16z.com/2016/03/07/all-about-network-effects/
Anu and Craig go over the core learnings from her research, discuss examples, and share advice for entrepreneurs.
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0:10 - Anu's background.
0:50 - What is a network effect?
1:35 - What's the difference between a network effect and growth? What is virality?
3:45 - What's a good example of virality?
4:55 - Airbnb's word of mouth growth.
5:48 - How product decisions influence growth.
6:29 - Facebook's focus on engagement for long-term growth.
8:40 - What are effective tactics for growing a consumer product today?
11:38 - Two ways to test for a network effect: barriers to entry for competitors and barriers to exit for users.
13:06 - Are businesses with network effects winner-take-all?
13:45 - What will happen with Uber and Lyft?
16:40 - Will self-driving cars create a monopoly?
18:29 - What other markets have weak network effects?
19:05 - Will international messaging apps gain traction in the US?
20:44 - Can small improvements to your product create a network effect?
23:00 - Will there eventually be only one messaging app?
23:50 - What should founders building a product with a network effect ask themselves?
24:20 - Are you a network, a marketplace or a platform?
25:25 - Questions to ask yourself if you're building a network.
27:43 - Questions to ask yourself if you're building a marketplace.
28:35 - Tips on getting over the chicken/egg problem.
31:22 - Questions to ask yourself if you're building a platform.
32:40 - Find your money side and your subsidy side.
33:37 - If I want to learn more about network effects, what should I do?
Alex Schultz - GrowthLecture Transcript: http://tech.genius.com/Alex-schultz-lecture-6-growth-annotated
Alex Schultz gives an overview of Growth for startups, speaking from a position of authority as the VP of Growth at Facebook.
View the readings Alex refers to, his slide deck, at http://startupclass.samaltman.com/courses/lec06/
Discuss this lecture: https://startupclass.co/courses/how-to-start-a-startup/lectures/64035
Gustaf Alströmer - Laying The Foundation for Sustainable GrowthIn 2017, Slush brought together 20,000 attendees, including 2,600 startups, 1,500 investors and 600 journalists from over 130 countries. The cold and dark Helsinki welcomed these tech-heads to a week long celebration, including Slush Music, new Slush Y verticals, and hundreds of side-events and activities around the city. Slush 2018 takes place on 4.–5.12.2018
Intro videos by:
VAU (http://vau.company)
VELI.fx / Veli Creative (http://velicreative.fi)
Slush is a non-profit event organized by a community of entrepreneurs, investors, students and festival organizers. Slush has grown from a 300-person event to become the leading event of its kind in the world. The philosophy behind it has remained the same: to help the next generation of great, world-conquering companies forward.
