CMWorld 2014 - Grow Your Business with Influencer MarketingThis is a clip from Lee Odden's session at Content Marketing World 2014. He talks about how to use influencer marketing to tap into a rich source of content optimized for engagement, sharing & action.
Read more about Lee's session here: http://www.contentmarketingworld.com/lee-odden-content-influencer-marketing-a-powerful-way-to-grow-your-business-cmworld-recap/
See all CMW 2014 sessions & slides by ordering the On-Demand package: http://contentmarketingworld.com/info/
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"How to Ask Important People For What You Need?" by Colette BallouPar Colette Ballou, founder of Ballou PR (https://twitter.com/coletteballou)
Inscrivez-vous aux prochains workshops! — http://www.meetup.com/fr/StartupWorkshop/
Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/
How do you ask for something from important people? How do you network and keep in touch? How to handle PR problematics?
Colette gives some fabulous answers for these problematics.
If You Confuse People, You Lose People: 4 Steps To Simplify Any MessageC'mon over to http://www.marieforleo.com/2014/05/simplify-your-message/ where the main discussion happens after the episode!
Rachel Hanfling is a media producer, strategist, and trainer with twenty years experience working for big names like Oprah Winfrey and Anderson Cooper.
In this episode you'll learn 4 steps you can take right now to simplify your messaging, communicate effectively, and ultimately get what you want.
The first step is all about simplifying your message. People don't need to know your entire backstory so it's important to keep things tight and right so the important stuff you want to get across is front and center.
The second is you need to let go of jargon and speak in terms that people actually understand. When people are confused, you lose. And over complicating what you're saying will make it too easy for people to zone out on your message.
Next is you need to edit your message and get rid of any extra details so it's concise and to the point.
And lastly, test drive your message on people outside of your expertise and/or friend/family group. Getting feedback from someone who doesn't know you or your industry will help you get HONEST feedback that will help you hone your skills even more.
If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com.
And if you're interested in more guest interviews like this one, check out our YouTube playlist here: https://www.youtube.com/playlist?list=PL4D5277E0F92106D2.
Thanks for watching!
My YouTube channel: http://www.youtube.com/marieforleo
Simplify Your Message on my website: http://www.marieforleo.com/2014/05/simplify-your-message/
Simplify Your Message on YouTube: http://youtu.be/kTniFgHlNAs