Zach King: The storyteller in all of us | TEDxPortlandZach is a filmmaker, born and raised in Portland.He started his film journey at age seven when his parents gave him a camera at a wedding. After being rejected from film school, he started the YouTube channel "FinalCutKing," where he posted video editing tutorials. Zach has garnered more than 400,000 subscribers to his channel. In September 2013, he launched a Vine account based around his "magic" editing and has grown an audience of nearly 1 million fans.
Event Recap - April 12, 2014 at the Keller Auditorium with 2900+ in attendance marked the 4th installment for TEDxPortland. Committed to ideas worth spreading in the Rose City and beyond, 55+ volunteers, worked year round to organize this one-day event featuring 14 speakers and 4 performances. This year's theme was PERFECT.
With special thanks to the UNIVERSITY OF OREGON for presenting partnership, a world class stage design provided by HENRY V, an incredible legacy bound book provided by PREMIER PRESS and to the creative digital craft provided by INSTRUMENT. All of our "Perfect Partners" can be found here:http://www.tedxportland.com/?partners
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
The mystery of storytelling: Julian Friedmann at TEDxEalingHow we tell stories seems to be a mysterious process that millions around the world want to be able to do, but 99.9% effectively fail. Why is it so hard for storyteller and audience to be one? What we communicate can change the lives of the writer and the audience. However, why stories matter and how to tell them better may not be as mysterious as it seems. Julian Friedmann has worked with writers for over 40 years; he believes understanding that storytelling is more about the audience than the writer will result in better storytelling.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Content Marketing for StartupsContent Marketing for Startups by Susan Su.
What is content marketing?
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Content marketing can help you with:
organic traffic acquisition
demand gen
lead nurturing
conversion
retention
fundraising and influence
all of the above, for b2b
and MOAR....
...IF you do it right.
Learn more about 500 Startups here -- http://bit.ly/1hk8saq
Don't forget to sign up for the Distro Snack, our daily bite sized growth tip http://500.co/distrosnack
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Please watch: "Growing with Pinterest - Pinterest Marketing for Startups"
➨ https://www.youtube.com/watch?v=spjaZRokMVo
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[500DISTRO] Making Business Go BOOM: The 5 W's of B2B Content MarketingHiten Shah, Co-Founder, KISSmetrics & Crazy Egg
Check out Hiten's slide deck here: http://www.slideshare.net/500startups/06-hiten-shah-kiss-final
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Please watch: "Growing with Pinterest - Pinterest Marketing for Startups"
➨ https://www.youtube.com/watch?v=spjaZRokMVo
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Gary Vaynerchuk | Being a content marketing animal | Online Marketing Rockstars 2015Gary Vaynerchuk's Keynote at Online Marketing Rockstars 2015 in Hamburg, Germany #omr15
For more information and videos please subscribe!
http://bit.ly/1EKQo0f
Joe Pulizzi on Epic Content Marketing [Webinar]✔ Start your free, no risk, 30 day trial.
http://bit.ly/JoePulizzi_Try_GR_Free
In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, reviews the latest content marketing research, and then dives into the five essentials for marketers in 2015.
The webinar includes:
✔ Setting proper goals for your content marketing program
✔ Creating a content marketing mission statement to drive your business.
✔ Focusing on subscribers over likes and fans.
✔ Developing an influencer program to acquire new subscribers.
✔ Jumpstarting your content marketing program with partnerships
Seth Godin: Thinking BackwardsSeth Godin at CreativeMornings New York, May 2013. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at http://creativemornings.com/talks
Don't miss a video. Subscribe! http://bit.ly/1jeJwut
Modern Content Marketing: Coca-Cola's "Content 2020 Initiative"This is the best modern content marketing (messaging) strategy video on how Coca-Cola is changing from "creative excellence" (advertising) to "content excellent" (organic content shared with the online community). It is the best content marketing strategy video in the last decade. For more information, visit http://projects.forwardm.com.
Storytelling Theory and PracticeProfessor Brian Sturm presents storytelling as a way of organizing information, conveying emotions, and building community. A model of storytelling as altered state of consciousness (the story trance) is presented that inlcudes 16 portals to altered states. Three stories are told to illustrate the theoretical model: Truth and Story; What happens when you really listen; and The stone cutter. Storytelling ethics and the need for trust and truth are discussed.
How to Build and Operate a Content Marketing MachineDiscover from Toby Murdock, CEO of Kapost, and Jason Miller, Social Media Manager at Marketo, the step-by-step best practices for content marketing.
Kevin Spacey Closing Keynote Highlights - Content Marketing World 2014Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. After his keynote, Mr. Spacey joined CMI Founder Joe Pulizzi on stage for a brief Q&A with the audience.
For more information: http://contentmarketingworld.com/
About Content Marketing Institute (CMI)
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.
Harvard i-lab | Startup Positioning: How To Tell Your Story with Mike TroianoEvery business starts as an idea. Your ability to share that idea; to tell the story of your business in a way that draws teammates, partners, capital, and customers in will encourage your success or failure at every stage of the entrepreneurial journey.
The fact is, most entrepreneurs can't explain what their company does for who, how, and why in a short enough time to get people engaged. If you're one of the many not seeing the light go on fast enough in the people you're pitching, it's time to get focused on getting your story straight.
Join recovering NY ad man, 6X startup veteran, and current Actifio CMO Mike Troiano for a workshop designed to shorten the distance between "What?" and "Wow!" Learn the fundamentals of startup positioning that will help refine your story.
Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
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![Joe Pulizzi on Epic Content Marketing [Webinar]](https://img.youtube.com/vi/MvcNr1ZsDiY/mqdefault.jpg)
