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The beauty product category is a massive one in the fast moving consumer goods market. Partnering with the best in the fashion and beauty retail Zalora and Watsons, we created a marketing campaign that incorporated social, digital and traditional marketing to increase the awareness of BRAND’S® InnerShine® MarineCollagen strips. A sea of yellow in Watsons stores island-wide with different social media platforms together with an awesome fashion online game that stood out from everything around it that increased consumers' awareness and of course product sales.

Dress Up With BRAND’S InnerShine

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Dress Up With BRAND’S InnerShine
The beauty product category is a massive one in the fast moving consumer goods market. Partnering with the best in the fashion and beauty retail Zalora and Watsons, we created a marketing campaign that incorporated social, digital and traditional marketing to increase the awareness of BRAND’S® InnerShine® MarineCollagen strips. A sea of yellow in Watsons stores island-wide with different social media platforms together with an awesome fashion online game that stood out from everything around it that increased consumers' awareness and of course product sales.
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