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Email is a private way to contact your audience. And because it's a private message, relationships and interests have already been built up. The conversion rate could be higher compared to mainstream media due to low overhead and operating costs. You would need to buy lead lists to get useful advice from your prospective customers for your own brand. In this way, it will be easier for you to search for businesses, find contact persons and decision-makers, and negotiate your products and services.
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