About:
PPC is a paid online marketing campaign to add customers to your business. In this marketing strategy, the business owners pay to the search engines for each click made by a user on their ad. Some of the important stages of this campaign include Keyword discovery and selection, ad text creation, optimization of landing pages, bid management, conversion/sales tracking and PPC monitoring and reporting. It is advisable to design an effective PPC campaign management in order to add more customers and maximize return on investment.
